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WINNER Highlights Small-Space and VIP Seating Innovations at BIRTV2025

On July 23rd, the 32nd Beijing International Radio, Film and Television Exhibition (BIRTV2025) kicked off at the China International Exhibition Center (Chaoyang Hall) in Beijing. At this exhibition, WINNER of Starlight Avenue made a stunning appearance at booth 2A243 with its core product matrix in the cinema field. Relying on its 30 years of technological accumulation and innovative strength in the industry, it has injected new impetus into the cinema seat market.

 

At this exhibition, WINNER from Avenue of Stars made a grand appearance with a variety of star products. From classic cinema chairs suitable for the general public to small-row sofas that optimize space utilization, and then to VIP luxury sofas tailored for high-end experiences, each product embodies WINNER's in-depth understanding of the scene.

 

Small-space sofa

The distance of the seats is reduced without reducing the quantity. Through unconventional small-row seat specifications, while maintaining a stable volume and controlling costs, a luxurious viewing experience is created for the audience. The fabric of the seats is rich in color, which can meet the multi-functional customization needs of VIP cinemas. According to the design style of different Spaces, it can tailor-make the overall solution of the seats, allowing small Spaces to also show their unique charm.

The WINNER cinema chair on the Avenue of Stars deeply responds to customers' demands for personalized expression and scene diversity. From the selection of material texture, the matching of color systems, to the integration of functional modules (such as cup holders, electric control devices, USB charging ports, the entry of massage functions, etc.), and then to the echo with the theme style of the cinema hall All can be customized seating solutions according to the characteristics of the project.

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Over the years, WINNER on Star Avenue has enjoyed a good reputation in the domestic industry market with its professional and high-quality product quality and efficient and reliable brand services, and its market sales share ranks among the top. Domestically, it has successively reached continuous strategic cooperation with major cinema chains such as CGV Star Wanda, China Film, and Yaolei Jinyi. With an international perspective and localized services, we continue to create high-quality viewing and sitting experiences for movie fans around the world.